Projects per year
Personal profile
Research profile
Holger’s research focuses on the field of customer experience management, in particular service failure and recovery and atmospheric cues. Methodologically he is interested in empirical generalizations and experimental designs. Besides that, he is curious about other fields and methods, and enjoys building a bridge between basic and applied research. Holger has published articles in Journal of Marketing, Journal of Service Research, Journal of Retailing, Marketing Letters, Journal of International Marketing, and Journal of Travel Research among others. He serves on the editorial review board of the Journal of Service Research, received grants for his research, presents his works regularly at international conferences, and his research was featured by national and international news outlets.
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Business-to-business sales lead qualification based on organizational information search in a digital context
Gyorffy-Schäfer, J., Andersen, P. H. & Roschk, H.
01/11/2022 → 01/11/2027
Project: PhD Project
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Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies
Roschk, H. & Hosseinpour, M., 21 Jan 2020, In: Journal of Marketing. 84, 1, p. 125-145Research output: Contribution to journal › Journal article › Research › peer-review
Open Access46 Citations (Scopus) -
Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color
Roschk, H., Correia Loureiro, S. M. & Breitsohl, J., 2017, In: Journal of Retailing. 92, 2, p. 228-240Research output: Contribution to journal › Journal article › Research › peer-review
Open Access171 Citations (Scopus) -
The Nature of an Apology: An Experimental Study on How to Apologize after a Service Failure
Roschk, H. & Kaiser, S., Sept 2013, In: Marketing Letters. 24, 3, p. 293-309 17 p.Research output: Contribution to journal › Journal article › Research › peer-review
127 Citations (Scopus) -
Identifying Appropriate Compensation Types for Service Failures: A Meta-Analytic and Experimental Analysis
Roschk, H. & Gelbrich, K., May 2014, In: Journal of Service Research. 17, 2, p. 195-211 17 p.Research output: Contribution to journal › Journal article › Research › peer-review
117 Citations (Scopus) -
A Meta-Analysis of Organizational Complaint Handling and Customer Responses
Gelbrich, K. & Roschk, H., Jan 2011, In: Journal of Service Research. 14, 1, p. 24-43 20 p.Research output: Contribution to journal › Journal article › Research › peer-review
312 Citations (Scopus)
Datasets
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sj-pdf-1-jtr-10.1177_00472875211044221 – Supplemental material for Bad Intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions
Roschk, H. (Creator), Nazifi, A. (Creator), Villarroel Ordenes, F. (Creator) & Marder, B. (Creator), Sage Journals, 13 Oct 2021
DOI: 10.25384/sage.16802977.v1, https://sage.figshare.com/articles/journal_contribution/sj-pdf-1-jtr-10_1177_00472875211044221_Supplemental_material_for_Bad_Intentions_Customers_Negative_Reactions_to_Intentional_Failures_and_Mitigating_Conditions/16802977/1
Dataset: Supplementary material
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Bad Intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions
Nazifi, A. (Creator), Roschk, H. (Creator), Villarroel Ordenes, F. (Creator) & Marder, B. (Creator), Sage Journals, 2021
DOI: 10.25384/sage.c.5660173.v1, https://sage.figshare.com/collections/Bad_Intentions_Customers_Negative_Reactions_to_Intentional_Failures_and_Mitigating_Conditions/5660173/1
Dataset
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Bad Intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions
Nazifi, A. (Creator), Roschk, H. (Creator), Villarroel Ordenes, F. (Creator) & Marder, B. (Creator), Sage Journals, 2021
DOI: 10.25384/sage.c.5660173, https://sage.figshare.com/collections/Bad_Intentions_Customers_Negative_Reactions_to_Intentional_Failures_and_Mitigating_Conditions/5660173
Dataset
Prizes
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Best Paper Award
Gelbrich, Katja (Recipient), Miederer, Sandra (Recipient), Kerath, Alina (Recipient) & Roschk, Holger (Recipient), 2023
Prize: Conference prizes
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3rd Best Paper Award
Roschk, Holger (Recipient), Feyertag, Christina (Recipient) & Aydin, Nilüfer (Recipient), 2018
Prize: Conference prizes
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Best Paper in a Track
Gelbrich, Katja (Recipient), Müller, Jana (Recipient), Grégoire, Yany (Recipient) & Roschk, Holger (Recipient), 2011
Prize: Conference prizes
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Best Paper of the Conference
Gelbrich, Katja (Recipient), Müller, Jana (Recipient), Grégoire, Yany (Recipient) & Roschk, Holger (Recipient), 2011
Prize: Conference prizes
Activities
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Journal of Service Research (External organisation)
Holger Roschk (Member)
2020 → …Activity: Memberships › Membership of committees, commissions, boards, councils, associations, organisations, or similar
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Aalborg University Business School (Organisational unit)
Holger Roschk (Member)
2022 → …Activity: Memberships › Membership of committees, commissions, boards, councils, associations, organisations, or similar
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Frontiers in Service 2023
Holger Roschk (Participant)
Jun 2023Activity: Attending an event › Conference organisation or participation
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Journal of Retailing (Journal)
Holger Roschk (Peer reviewer)
Jan 2023 → Dec 2023Activity: Editorial work and peer review › Peer review of manuscripts › Research
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Journal of the Academy of Marketing Science (Journal)
Holger Roschk (Peer reviewer)
Jan 2023 → Dec 2023Activity: Editorial work and peer review › Peer review of manuscripts › Research